Monthly Archives: February 2009

The first step to marketing is determining how products and services create value for customers. Value can vary between customers. Value Value is the total savings, monetary gains, or satisfaction that a customer receives from using a product or service. … Continue reading →

All firms set prices for their products. Poor pricing is easy. But, pricing well is very difficult. Proper determination of product pricing requires knowledge, preparation, and insight. Good pricing separates top executives from the pack. The four P’s of marketing … Continue reading →