Monthly Archives: December 2008

After a firm develops a strategy, it has to implement it. This usually involves a difficult process of organizational transformation. Strategy is the notion of the general direction that a firm intends to take using its current, or needed, resources. … Continue reading →

There are 800 categories of Private Labels. These categories include medications, vitamins, pet foods, apparel, and grocery items among others. Private label products are a large part of many stores’ products: 55% at Sears. 20% at Kohls. Private label products … Continue reading →

Brand is a name. Brand is a shape. Brand is a design. Brand is a logo. Brand is a color. — All of these aspects of a brand are trademarked and are fiercely protected. Think of the generic attributes of … Continue reading →