Monthly Archives: May 2008

Total sales of a product in any given period = (Sales to Innovators) + (Sales to Imitators) Innovators are people who are early adopters of the product. They are people who buy a product because they like it; not because … Continue reading →

For MKT 402 at Simon, we have been asked to estimate the potential market, adoption rate, and predict the evolution of sales of the new movie “The Chronicles of Narnia: Price Caspian”. A good source of data is available at: … Continue reading →